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Social strategy and story-driven content for an intimate neighborhood wine bar in NYC’s West Village.
Lelabar
The “Challenge”
When Lelabar hired me, they felt overwhelmed about how to position themselves online. In person, the bar was already special — sophisticated, intimate, and deeply neighborhood-driven — but their social presence didn’t yet capture that feeling.
I developed a storytelling-driven social direction that highlighted the warmth, intimacy, and personality of the space. The focus was bringing the Lelabar experience to life through moments of food, wine, and connection — positioning the bar as a go-to destination for date night, neighborhood gathering or celebration.
The Work
❋ The Results
+40% views + engagement
+57% non-follower reach
+47% profile visits and booking taps
+5% new followers month-over-month
Busiest and most booked out Valentine’s Day in recent history.
The Direction
A cohesive creative approach spanning short-form video, photography, and brand storytelling.
Creative direction and content production
Story-driven food and lifestyle content
Consistent visual identity across social platforms
Strategic collaborations with creators and community voices
Seasonal campaigns designed to deepen audience connection
Scroll for the evidence
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Scroll for the evidence 〰️
Valentines Day Campaign
For Valentine’s Day, we leaned into people-first storytelling — celebrating real couples and love stories.
The result: Lelabar experienced its most busy and booked-out Valentine’s Day in recent history — organically positioning Lelabar as the ultimate West Village date spot.
Wine Education
Started a fun, playful and approachable educational series called “How to Wine,” which has massively increased engagement and helped position Lelabar as experts in the wine world.
Capturing the immaculate Lelabar vibe
The video says it all. The loyal customers, the food and wine, the staff. That’s what makes Lelabar unique.
Food forward with cinematic visuals
Content focused on the food and wine menu.
