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Founder-led social strategy + short-form content for a growing CPG brand.

La Rossi Pizza

The “Challenge”

La Rossi had a strong product and story, but social felt overwhelming — they weren’t sure how to show up authentically and consistently in a way that was fun, strategic, and sustainable.

The Execution

My focus was positioning La Rossi as a distinct, founder-led brand with a clear voice and point of view on social.

I developed a cohesive content direction that balanced personality-driven storytelling with product-focused moments — creating content that felt both engaging and recognizable.

❋ The Results

  • +52% views + engagement

  • +60% more non-follower reach

  • 40% more profile visits

The Strategy

I led end-to-end content development — from concept through delivery — ensuring a consistent, high-quality presence across platforms.

  • Cohesive creative direction and personality driven storytelling

  • Short-form video production

  • Content planning and publishing

  • Ongoing performance tracking and optimization

Watch the evidence

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Watch the evidence 〰️

Customer Testimonials

This video showcases customer’s live reacting to the first bite of the pizza. It was part of the push to drive sales at one of the major grocery retailers, Whole Foods. The results were impressive.

Product Moments

From the pizza being the star of the kitchen, to being the center of live activations across NYC and California.

Watch the rebrand recap video

Entertainment

La Rossi is founded by an Italian family based in New York City. Tapping into the humor around that is key to making La Rossi stand out on social.

Founder Storytelling

As a fast growing CPG brand, we want to capture and document the businesses growth and expansion. We are now part of Misfits Market.

See the content on Instagram

  • "Before working with India, we both felt unsure of how to be authentic and fun on social media, and overwhelmed by the sheer information and changes that happen on the platforms on a weekly basis, so we didn't make the time for it though we understood it's an extremely important tool for a small business. Eager to bridge this gap, we started working with India in October 2025, and we felt that she immediately understood the brand, our story and values."

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  • She's been able to help us translate this into meaningful, thoughtful (and funny!) posts. She is insightful, understands when to jump on trends versus hang back, and she's ensuring that we lead with our story and distinct brand personality to stand out. She's also always on top of posts and scheduling, and super proactive regarding reporting and keeping us on track."

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  • It's been amazing to watch social grow with India's guidance. We’ve grown 52% in views and engagement across the board and we’re preparing to do even bigger and bolder things in 2026 as La Rossi Pizza goes national."

    - Bianca Kenworthy, Co-Founder of La Rossi Pizza & CEO of Pomme PR Agency