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Founder-led social strategy + short-form content for a growing CPG brand.

La Rossi Pizza

The “Challenge”

La Rossi had a strong product and story, but social felt overwhelming and inconsistent — they weren’t sure how to show up authentically and consistently in a way that was fun, strategic, and sustainable.

  • Clarified brand voice: playful, founder-forward, personality-driven

  • Built content pillars (ex. Founder Story, Product, Community, Humor, Retail Wins)

  • Balanced trends vs evergreen series

  • Created a repeatable monthly system (shooting, scheduling, reporting)

The Execution

❋ The Stats

  • +52% views + engagement

  • +60% more non-follower views

  • 40% more profile visits than prior to partnership

The Strategy

Cohesive strategy + Short-form content

  1. Cohesive and streamlined pre-production through delivery

  2. Creative direction + scripting

  3. Directing + shooting + editing videos

  4. Caption copywriting + SEO hashtag optimization

  5. Content calendar + weekly posting + scheduling

  6. Monthly reporting + strategy refinement

The Outcomes

❋ (so far)

  • Relationship with audience and customers strengthening and trust growing.

  • Social demographic aligned with ideal customer demographic

  • IG content pillars established

  • Social marketing supporting business goals for national retail expansion in 2026.

Watch the evidence

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Watch the evidence 〰️

Product

Marketing for Valentines Day & reinforces LRP’s high quality product as an convenient, fast yet fresh and delicious dinner option.

Customer Testimonials

La Rossi is disrupting the frozen pizza space with sustainable, regional grain and high quality sourced US-grown ingredients. This video showcases customer’s live reacting to the first bite of the pizza. It was part of the push to drive sales at one of the major grocery retailers, Whole Foods.

Founder Storytelling

Since La Rossi is a fast growing CPG brand, we want to document the behind the scenes of building a business with your family. The video captures the NYC characters and how pizza brings people together.

Humor/Viral Trends

La Rossi is a fun and playful brand that knows it’s audience. We create content that we know will make them laugh, like and share with their best friend or mom.

See the content on Instagram

  • "Before working with India, we both felt unsure of how to be authentic and fun on social media, and overwhelmed by the sheer information and changes that happen on the platforms on a weekly basis, so we didn't make the time for it though we understood it's an extremely important tool for a small business. Eager to bridge this gap, we started working with India in October 2025, and we felt that she immediately understood the brand, our story and values. She's been able to help us translate this into meaningful, thoughtful (and funny!) posts. She is insightful, understands when to jump on trends versus hang back, and she's ensuring that we lead with our story and distinct brand personality to stand out. She's also always on top of posts and scheduling, and super proactive regarding reporting and keeping us on track. It's been amazing to watch social grow with India's guidance. We’ve grown 52% in views and engagement across the board and we’re preparing to do even bigger and bolder things in 2026 as La Rossi Pizza goes national.”

    - Bianca Kenworthy, Co-Founder of La Rossi Pizza