❋

Founder-led social strategy + short-form content for a growing CPG brand.

La Rossi Pizza

The “Challenge”

La Rossi had a strong product and story, but social felt overwhelming — they weren’t sure how to show up authentically and consistently in a way that was fun, strategic, and sustainable.

My focus was positioning La Rossi as a distinct, founder-led brand with a clear voice and point of view on social.

I developed a cohesive content direction that balanced personality-driven storytelling with product-focused moments — creating content that felt both engaging and recognizable.

The Execution

❋ The Results

  • +52% views + engagement

  • +60% more non-follower reach

  • 40% more profile visits

The Strategy

I led end-to-end content development — from concept through delivery — ensuring a consistent, high-quality presence across platforms.

  • Cohesive creative direction and personality driven storytelling

  • Short-form video production

  • Content planning and publishing

  • Ongoing performance tracking and optimization

Watch the evidence

〰️

Watch the evidence 〰️

Product Moments

The food-centered pizza content feels part of the La Rossi lifestyle. These reinforces LRP’s high quality product as a convenient yet healthy and delicious dinner option.

Customer Testimonials

La Rossi is disrupting the frozen pizza space with sustainable, regional grain and high quality sourced US-grown ingredients. This video showcases customer’s live reacting to the first bite of the pizza. It was part of the push to drive sales at one of the major grocery retailers, Whole Foods. The results were impressive.

Founder Storytelling

As a fast growing CPG brand, we want to capture and document the businesses growth and expansion. We are now part of Misfits Market. A big moment!

Humor/Viral Trends

La Rossi is a humorous and playful brand that knows it’s audience. We create content that we know will make them laugh, like and share with their best friend, mom or partner.

See the content on Instagram

  • "Before working with India, we both felt unsure of how to be authentic and fun on social media, and overwhelmed by the sheer information and changes that happen on the platforms on a weekly basis, so we didn't make the time for it though we understood it's an extremely important tool for a small business. Eager to bridge this gap, we started working with India in October 2025, and we felt that she immediately understood the brand, our story and values."

    Swipe right for more

  • She's been able to help us translate this into meaningful, thoughtful (and funny!) posts. She is insightful, understands when to jump on trends versus hang back, and she's ensuring that we lead with our story and distinct brand personality to stand out. She's also always on top of posts and scheduling, and super proactive regarding reporting and keeping us on track."

    Swipe right for more

  • It's been amazing to watch social grow with India's guidance. We’ve grown 52% in views and engagement across the board and we’re preparing to do even bigger and bolder things in 2026 as La Rossi Pizza goes national."

    - Bianca Kenworthy, Co-Founder of La Rossi Pizza & CEO of Pomme PR Agency